The concept of Bizz is a relatively easy sell for current users: Set up a discrete profile for networking, all while continuing under the principle that anyone can match, but women alone can initiate contact.Unlike many other professional and social networks, which exist to connect you to people you know, Bizz’s mission is to introduce you to new contacts, with added protections like verified profiles.
The original dating service will be rebranded as Bumble Honey.
“Whitney’s vision extended well beyond dating from the beginning,” says Andreev, who owns a majority stake in Bumble.
Giving users more to swipe about than merely romance fits nicely with Bumble’s feminist founding mission.
But this approach also taps into a critical cultural zeitgeist as women push back against the subtle and overt harassment they face in business.
The company called for a future in which Connor would “engage in everyday conversations with women without being afraid of their power”—and then, in an unusual move, banned him from using the service.
Whitney Wolfe, Bumble’s 28-year-old founder and CEO, understands how it feels to be on the receiving end of such messages.
Bizz will debut with verified brand partners such as Postmates and Outdoor Voices.
Hiring managers at those companies will help fill open positions by swiping through candidates they find on Bizz.
As companies like Uber and Google struggle to overcome public reports of discrimination, a rising cohort of women, from venture capitalists to finance and tech entrepreneurs, are determined to refashion what is acceptable and what is possible in the workplace.